In the heart of Sarajevo is a decrepit hotel called Hotel Europa which is now the backdrop of urban art projection. Specifically, images from the Doom Video Game are being projected on the crumbling old hotel that was damaged during the war.
Implications - The outdoor installation was created by Damiano Colacito and opened Sarajevo's XXIII International Festival. The projection shows the story of the primary protagonist from Doom, Taggart Flynn. There is a big image of his face that goes through many different facial expressions. His face starts off happy and by the end of the show it is absolutely tormented. The idea of the installation was to metaphorically represent the tale of the city that was once ravaged by war.
Urban Art Projection
Face of Doom Video Game Projected onto Decrepit Sarajevo Hotel
Trend Themes
1. Urban Art Projection - The trend of projecting art onto urban spaces creates immersive experiences and transforms derelict buildings into vibrant art installations.
2. Video Game Inspired Art - The trend of using iconic video game imagery in art installations bridges the gap between digital and physical worlds, inviting audiences to engage with nostalgia and gaming culture.
3. Metaphorical Installations - The trend of using art installations to metaphorically represent historical events or societal issues provides a visually impactful way to convey deeper narratives and provoke thought.
Industry Implications
1. Art Projection - The art projection industry can capitalize on the trend of projecting art onto urban spaces by offering innovative solutions and technologies for creative and immersive installations.
2. Video Game Art - The video game art industry can explore opportunities to collaborate with artists and create unique installations that merge the virtual world with physical spaces, appealing to gaming enthusiasts and art lovers alike.
3. Cultural Tourism - The cultural tourism industry can leverage metaphorical art installations to attract visitors and provide them with a meaningful experience that highlights the history and transformation of a place, encouraging deeper exploration and understanding.