The UponOurStar registry is changing the traditional wedding registry process. The Canadian startup UponOurStar allows couples to register their dreams and wishes rather than gifts (because who needs another waffle maker anyway?).
The UponOurStar registry lets couples create a a customizable web page to share with their wedding guests. On this page, the couples’ wishes are described, which may include anything from a first home to a college fund for their future children. Guests receive e-invitations from the UponOurStar registry to contribute funds via bank transfer. And then, if all goes well, the couple will be able to afford at least one of their wishes.
Wishful Wedding Registries
Uponourstar Registry is About Dreams, Not Gifts
Trend Themes
1. Experience-based Registries - Creating registries based on experiences and dreams rather than material gifts.
2. Customizable Wedding Websites - Allowing couples to create personalized web pages to share their wishes with wedding guests.
3. Digital Contributions - Enabling guests to contribute funds electronically via e-invitations.
Industry Implications
1. Wedding - Disruptive innovation opportunities in the wedding industry for registry services and personalized web development.
2. Finance - Disruptive innovation opportunities in the financial industry for digital payment and fund transfer solutions.
3. Family Planning - Disruptive innovation opportunities in family planning services like college fund management and future savings.