Duane Reade, a drugstore chain that's a subsidiary of Walgreens, is providing New York City shoppers frozen treats and other goodies with its new 'UpMarket Fro-Yo Bar' at its Broadway and 52nd Street location.
The UpMarket Fro-Yo Bar will offer eight different flavors of frozen yogurt, including 'Blueberry Tart,' 'Mango,' and low-fat versions of vanilla, chocolate and more. In terms of toppings, there is everything from Oreos and coconut flakes to Fruity Pebbles and fresh fruit. In addition to the frozen yogurt, the bar includes a fresh juice bar, a 'Freezee Station' that serves slushies, and a 'Good & Delish' station that offers different flavors of oatmeal. There will also be a sushi chef on location to provide shoppers with fresh sushi.
According to DNAinfo.com, the UpMarket Fro-Yo Bar addition is part of the chain's larger effort to proivde customers with more than just "lipstick and aspirin."
Drugstore Dessert Stations
Duane Reade UpMarket Fro-Yo Bar Offers Cold Treats
Trend Themes
1. Frozen Yogurt Bars - The rise of frozen yogurt bars in drugstores presents an opportunity for other drugstore chains to create their own dessert stations.
2. In-store Fresh Juice Bars - The inclusion of a fresh juice bar in drugstores can disrupt the traditional perception of drugstores and attract health-conscious consumers.
3. Expanded Food Offerings - Drugstore chains can explore expanding their food offerings beyond traditional snacks and add unique stations like the 'Good & Delish' station to cater to diverse customer preferences.
Industry Implications
1. Drugstore Chains - Drugstore chains can capitalize on the trend by incorporating dessert stations and expanding their food offerings to drive foot traffic and increase sales.
2. Frozen Yogurt Industry - The growing trend of frozen yogurt bars in drugstores creates opportunities for manufacturers and suppliers in the frozen yogurt industry to establish partnerships or supply these chains with their products.
3. Health Food Market - The inclusion of fresh juice bars in drugstores can tap into the health food market, allowing health-conscious consumers to conveniently access fresh and nutritious beverages.