Youtube videos go viral everyday and Youtube stars have been known to skyrocket into fame, so it is only natural that people would want to view them on the big screen, and the Upload Cinema campaign shows them how that can happen. Promoting a unique experience, Upload Cinema curates the best Internet videos the web has to offer. They compile 90 minutes of footage linked to a specific theme every two months, screening it in theaters and other special locations.
Created by Lola, an ad agency based in Madrid, Spain, the Upload Cinema campaign recreates iconic Youtube videos such as the Talking Twin Babies and David After Dentist. The Upload Cinema campaign was art directed by Gilberto Barros with creative direction by Sito Morillo, Nacho Oñate and Nestor Garcia.
Iconic Youtube-Inspired Ads
The Upload Cinema Campaign Promotes Internet Videos in Theaters
Trend Themes
1. Viral Video Curation - Creating curated compilations of viral internet videos for unique viewing experiences in theaters and other special locations.
2. Big Screen Internet Videos - Providing the opportunity for viewers to watch popular Youtube videos on the big screen for enhanced immersion and community engagement.
3. Youtube-inspired Advertising - Adopting iconic Youtube videos as inspiration for creative advertising campaigns that resonate with audiences and spark nostalgia.
Industry Implications
1. Entertainment - Bringing curated viral video screenings to theaters introduces a novel entertainment experience, enticing audiences seeking unique and immersive content.
2. Advertising - Leveraging iconic Youtube videos as a source of creative inspiration in advertising campaigns allows brands to tap into the emotional connection viewers have with these popular internet sensations.
3. Digital Media - Incorporating viral video curation and big screen viewing into digital media strategies opens up new avenues for engagement and monetization, capitalizing on the popularity of online video content.