TAZO, the tea and herbal tea brand beloved for its quality products, recently expanded its portfolio with the introduction of a new suite of Refreshers and Unsweetened ice tea mixes. The new additions are perfect for elevating your "water game" with high-quality, hydrating iced teas. The brand recommends mixing with equal parts water or seltzer for a tasty, thirst-quenching pick-me-up.
The new TAZO Refresher is available in two flavors, Iced Citrus Jasmine and Iced Watermelon Cucumber. The beverage combines tea, botanicals, and a splash of fruit juice, and contains zero grams of added sugar. TAZO Unsweetened, on the other hand, features three of the brand's most iconic blends — Iced Passion, Iced Zen, and Iced Black Tea — all unsweetened.
The new beverages from TAZO are available at grocery stores and online nationwide.
Unsweetened Iced Tea Mixes
TAZO Debuts New Suite of Refreshers and Unsweetened Iced Tea Mixes
Trend Themes
1. TAZO Unsweetened Iced Tea Mixes - Opportunity for disrupting the beverage industry by offering high-quality, unsweetened options to health-conscious consumers.
2. TAZO Refreshers - Innovative way to add natural flavor and hydration to water, disrupting the flavored water market.
3. Botanical-based Beverages - Expanding trend in the health and wellness industry, offering opportunities for creating unique, functional beverages using natural ingredients.
Industry Implications
1. Beverage Industry - Opportunities for introducing healthier and more flavorful drink options using botanical-based ingredients.
2. Health and Wellness Industry - Potential for developing and marketing functional beverages that provide hydration and natural ingredients for health-conscious consumers.
3. Retail Industry - Potential for expanding product lines and offering consumers unique and innovative beverage options to differentiate from competitors.