The Hooters Unreal Wings are being launched nationwide at more than 300 locations by the restaurant chain as a tasty new option for consumers to try out. The wings are being launched in partnership with Quorn Foods and are made with the brand's Meatless Wings, which are fried up by the restaurant before being tossed in one of 14 classic sauces or dry rubs. The wings are positioned as a vegetarian-friendly option that's sustainably products, free from soy and also non-GMO.
The Hooters Unreal Wings are being launched alongside the new Roasted Wings, which are positioned as a healthier alternative to its original wing range. The Roasted Wings are reported to have a crispy skin that locks in moisture, while still maintaining less calories than the brands original wings.
Meat-Free Buffalo Wings
The Hooters Unreal Wings are Made in Partnership with Quorn Foods
Trend Themes
1. Meat-free Options - The rise of meat-free options in the food industry presents disruptive innovation opportunities for companies to cater to the growing demand for plant-based alternatives.
2. Sustainable Food Products - The demand for sustainably-produced food products opens up opportunities for businesses to develop and market eco-friendly alternatives that appeal to environmentally-conscious consumers.
3. Healthier Menu Alternatives - The introduction of healthier menu alternatives provides businesses with the chance to tap into the health-conscious market by offering lower-calorie options without compromising taste.
Industry Implications
1. Food and Beverage - The food and beverage industry can embrace the trend for meat-free options by developing innovative products that cater to vegetarian and vegan consumers.
2. Plant-based Protein - The plant-based protein industry can capitalize on the growing demand for sustainable meat alternatives by creating innovative and flavorful plant-based products that mimic traditional meat dishes.
3. Restaurant and Fast Food Chains - Restaurant and fast food chains have the opportunity to attract health-conscious customers by offering a variety of healthier menu alternatives that still deliver the taste and satisfaction people crave.