Spanish design house CuldeSack designed this unusual packaging for El Poaig, makers of the world’s most expensive extra-virgin Olive Oil. Unpretentious luxury packaging has been a leading trend ever since the recession hit, resulting in this protective minimalist package that essentially looks like piled-up cardboard. Its contents are a white, bisque-glazed porcelain recipient designed to preserve the oil’s many properties.
El Poaig is made from olives collected from a wide variety of 3,000 year-old trees in Valencia, Spain. The green-colored oil is described as being a fruity, soft, bitter and slightly spicy oil that contains aromatic notes of freshly cut grass, fruits, walnuts and almonds.
Who knew that what appears to be a solid pile of cardboard could contain all that?
Unpretentious Paper Packaging
The CuldeSack El Poaig Olive Oil Looks Decievingly Simple
Trend Themes
1. Unpretentious Luxury Packaging - The trend for minimalistic luxury packaging can create opportunities for brands to showcase their high-end products in a subtle and understated manner.
2. Preservation of Product Properties - More brands are recognizing the importance of preserving the properties of their products, creating opportunities for innovators able to design packaging that prolongs the lifespan of their contents.
3. Use of Porcelain Packaging - The use of porcelain as packaging provides an innovative and alternative solution for brands looking to differentiate themselves from others with more common packaging materials.
Industry Implications
1. Gourmet Food and Beverage - The gourmet food and beverage industry can benefit from unpretentious and innovative packaging designs to add value to their high-end products.
2. Luxury Goods - The luxury industry can capitalize on the trend for understated packaging to create exclusivity and sophistication, attracting discerning consumers who value simplicity and minimalism.
3. Packaging and Design - Packaging and design as an industry can continue to innovate by exploring new materials that can be used to create unique and sustainable packaging solutions with a longer lifespan.