Swedish fashion label UNNA has unveiled its debut collection, a concise and cohesive range of garments that blend materials and cuts common to athleticwear while peppering in high-fashion detailing. In addition, the entire capsule was sustainably produced and utilizes recycled and organic materials.
As a whole, the collection reflects the brand's "treat yourself" ethos, which encourages people to find enjoyment in movement and live more active lifestyles. The new capsule features pieces including graphic t-shirts, running shorts, lightweight jackets, and a range of accessories such as scarves, caps, and running socks.
"With UNNA I want to bring that creative and cultural influence that is missing in activewear today. Today, there’s a very limited offer for those of us who want to express ourselves through activewear UNNA is a curated wardrobe with the function of sportswear, yet with more fashionable silhouettes, detailing colors, and prints," said UNNA founder John-Ruben Holtback.
Movement-Celebrating Activewear
Swedish Label UNNA Unveils Debut Athletic Collection
Trend Themes
1. Sustainable Athleticwear - The use of recycled and organic materials in athleticwear can create disruptive innovation opportunities.
2. Fashionable Activewear - Combining high-fashion detailing with athleticwear can create disruptive innovation opportunities.
3. Creative Movement Apparel - Creating a more diverse and expressive range of activewear can create disruptive innovation opportunities.
Industry Implications
1. Textile Industry - There is an opportunity for the textile industry to create and promote sustainably-produced athleticwear.
2. Fashion Industry - There is an opportunity for the fashion industry to incorporate high-fashion detailing into athleticwear and create more fashionable silhouettes, detailing colors, and prints.
3. Sporting Goods Industry - There is an opportunity for the sporting goods industry to expand their activewear offerings to include more creative and expressive designs.