Inspired by a single shoelace, Kickstarters Cindy Glass and Dante Pauwels came up with the Unlace cable to solve their problems of perpetually tangled cords.
The reusable Unlace cords are made with silicone and have a silky matte finish that has the look and texture of an actual shoelace. Aside from everyday uses like tying up messy cords, these twist ties are also strong enough to prop up smartphones, fasten unruly hair, knot goldfish bags and serve as markers for wine glasses.
The cords are so versatile, there can never be too many of these in one's home. Available in 5 and 10 inches, as well as eight different colors, these malleable wrappers are a bright and fun way to solve those frustrating tangling problems.
Sturdy Shoelace Twist Ties
The Unlace Cable Fastens Everything from Cords to Liquids
Trend Themes
1. Reusable Twist Ties - Opportunity for disruptive innovation in creating environmentally-friendly alternatives to traditional plastic twist ties.
2. Versatile Cord Solutions - Opportunity for disruptive innovation in designing multifunctional cords that can be used for various purposes beyond cable organization.
3. Aesthetically Pleasing Fastening Products - Opportunity for disruptive innovation in developing visually appealing and stylish fastening solutions for everyday use.
Industry Implications
1. Consumer Electronics - Opportunity for disruptive innovation in the consumer electronics industry by integrating versatile cord solutions into product design.
2. Home Organization - Opportunity for disruptive innovation in the home organization industry by creating reusable twist ties as a sustainable alternative.
3. Fashion and Accessories - Opportunity for disruptive innovation in the fashion and accessories industry by incorporating aesthetically pleasing fastening products into designs.