Unity and Snap entered into an agreement to integrate the platforms, where advertisers on the Snap Audience Network will now be able to access Unity Ads.
The integration of the Snap Audience Network and Unity Ads will be available in the United States and Canada, and in the future it will be launched in more countries. According to data gathered by Unity, Unity Ads has the ability to reach over 2 billion consumers globally and creates 22.9 billion ad impressions each month. Additionally over half of all mobile games are created using software produced by Unity.
"As gaming has increasingly become a visible part of the Snapchatter journey, it's also an area that we aim to make easier for retailers and brands to reach Unity's action-orientated gaming community through their Snapchat campaigns," said Ben Schwerin, the vice president of Partnership at Snap.
Mobile Game Advertising Expansions
Snap and Unity Ads Partnered to Increase Mobile Advertising
Trend Themes
1. Integration of Snap Audience Network and Unity Ads - The integration of Snap Audience Network and Unity Ads creates new opportunities for advertisers to reach a wider mobile gaming audience.
2. Global Reach of Unity Ads - With the ability to reach over 2 billion consumers globally, Unity Ads offers a disruptive innovation opportunity for advertisers to tap into a large and diverse market.
3. Significance of Mobile Game Advertising - As over half of all mobile games are created using software produced by Unity, this trend presents an opportunity for advertisers to target a highly engaged gaming community.
Industry Implications
1. Mobile Advertising - The integration of Snap Audience Network and Unity Ads presents new avenues for growth and innovation in the mobile advertising industry.
2. Gaming - The partnership between Snap and Unity Ads highlights the importance of gaming as a lucrative industry for advertisers to explore and leverage.
3. Retail and Brand Advertising - The collaboration between Snap and Unity Ads aims to make it easier for retailers and brands to connect with the action-oriented gaming community through Snapchat campaigns.