Inspired by the way its consumers take photos reflected in the lens of its glasses, Ray-Ban created a unique photography app. Dubbed Reflections, the app has users capture photos from both their front and back cameras simultaneously, so that a double exposure can be created with ease. Without any advanced editing software, users are able to seamlessly blend shots to create personalized photos that overlay one another.
To take creations to the next level, Ray-Ban's Reflections app also includes a number of filters that can be applied, taking inspiration from lenses like the G15 and B15. Appealing to consumers who have an eye for design and aesthetics, this is a clever way for Ray-Ban to continually inspire people to take photos and share them on social media.
Reflective Photo Apps
Ray-Ban's Unique Photography App Lets You Create Double Exposure Shots
Trend Themes
1. Double Exposure Photography - The trend of double exposure photography is growing, providing opportunities for innovative apps and editing software that simplify the process.
2. Seamless Photo Blending - The trend of seamlessly blending multiple photos together is on the rise, creating a demand for user-friendly apps that enable easy and intuitive photo editing.
3. Inspired Filter Effects - The trend of filters inspired by specific lenses or visual aesthetics is gaining popularity, opening doors for app developers to create unique and engaging filter options.
Industry Implications
1. Photography Apps - The photography app industry can explore innovative features and user experiences to cater to the growing demand for double exposure photography and seamless photo blending.
2. Social Media Platforms - Social media platforms can capitalize on the trend by providing enhanced editing tools and integration with third-party apps to enable users to create and share personalized photos easily.
3. Eyewear and Fashion - Eyewear and fashion industry players can collaborate with app developers to create immersive experiences that combine fashion and photography, utilizing unique filter effects inspired by their products.