Mobile network operator Three Mobile is teaming up with handset provider ZTE for a unique activation in London to offer 'Unicab' rides to the public.
The #MagicTogether activation is meant to instil one's daily commute with a sense of fun, making it possible for the public to get a ride on a horse-driven carriage, featuring all-white horses that have been styled to look like rainbow unicorns. To book a Unicab ride, all a commuter needs to do is send a to tweet to Three on Twitter—so far, more than 800 magical Unicab rides have been booked already in the city of London.
The fun activation is being launched to celebrate the new ZTE Blade V7, which is exclusively available through Three.
Unicorn Cab Rides
Three Mobile is Offering Magical 'Unicab' Rides in London
Trend Themes
1. Magical Rides - The Unicab rides offer a unique and magical experience for commuters, presenting an opportunity for companies in the transportation industry to create immersive and entertaining experiences during transportation.
2. Experiential Marketing - The #MagicTogether activation demonstrates the power of experiential marketing, showing how companies across various industries can create memorable and shareable experiences to engage with their target audience.
3. Social Media Integration - The Unicab ride booking process through Twitter highlights the growing trend of social media integration in customer interactions, suggesting opportunities for businesses to leverage social media platforms as a convenient and interactive touchpoint.
Industry Implications
1. Transportation - The Unicab rides present an opportunity for the transportation industry to disrupt traditional commuting experiences by adding a touch of magic and entertainment, potentially attracting more customers and enhancing customer satisfaction.
2. Marketing - The #MagicTogether activation showcases the potential of experiential marketing, encouraging businesses in the marketing industry to explore innovative ways to create immersive, shareable, and memorable experiences for their clients.
3. Social Media - The Unicab ride booking process through Twitter exemplifies the integration of social media in customer interactions, suggesting opportunities for businesses within the social media industry to offer seamless and convenient customer engagement solutions.