Oh Skin's cosmetics packaging combines understated color tones and block text to make a quiet yet powerful statement. The company's brand identity is the work of UK-based graphic designer Emily Goater who opts for a mix of black, white and neutral shades to bring her vision to life.
This ambiguous packaging concept includes push-top bottles of shampoo and cream along with tubs of Oh Skin's signature foundation that is designed to improve skin's overall appearance. In addition to its simplistic bottles and containers, Oh Skin's boxes, business cards and other promotional materials are printed on beige cardstock that is made from recycled materials.
This use of understated color tones not only keeps in tune with the company's overall branding but is also reflective of its sustainable practices.
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