There’s nothing better than a man looking sharp in a suit. However, a man in a suit sporting an UNDERCUT hair style to boot is simply visually arousing. Regardless of "type", mutually all women are obsessing over the popular UNDERCUT hair style. Reminiscent of those 1940’s dapper looks; it’s achieved by simply saying, "I’d like my hair shaved on the sides, long in the front". The style is super edgy, yet can still be toned down from fancy to slick and office appropriate. It’s extremely versatile and flattering for most face shapes. No wonder guys everywhere are getting it- Ladies go gaga when those fingers run through it!
Celebrities like: Miley Cyrus, David Beckham, Rihanna, Charlize Theron, and George Clooney are sporting it. If men can pull it off so can we! Both females and males rock it, and anyone in between, from hipsters, to corporate professionals. It’s stylin’ perfection.
Ladies it’s safe to admit, this is what we wish our boyfriends looked like. Waking up to the back of David Beckham’s head in the morning wouldn’t be so bad, until he turns around of course.
Implications - From a business and marketing stand point the "Undercut" hair style is genius for fashion and retail sales. Women and men from a wide age (18-40)range find this look appealing or "sexy"; therefore fashion companies and retailers would be a prime interest group. Incorporating a model(male or female) who rocks the undercut hairstyle will attract attention to the product and clothing in an advertisement. It’s a great way to compliment the clothing line and make an edgy statement.
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