Food Standards Scotland recently released a humorous PSA warning consumers about the very real dangers of consuming undercooked chicken. With summer in full swing, the ad addresses one of the main issues that crops up during BBQ season.
The ad was created as part of a partnership between Food Standards Scotland, the media agency Republic of Media and the advertising company Adludio. In the ad, a human-sized pink chicken is seen running around the beach kicking sandcastles, stealing frisbees and even knocking ice cream cones out of people's hands. In addition to the full-length video, the creative team also developed a mobile PSA that allows viewers to interact with the ad. This interactive aspects allows viewers to click different parts of the video to learn more about the dangers of consuming undercooked chicken.
The interactive ad demonstrates how brands can better engage with consumers when it comes to delivering important messages about health and safety.
Undercooked Chicken PSAs
This Campaign Warns Consumers About the Dangers of Undercooked Chicken
Trend Themes
1. Humorous PSA Ads - Brands can create humorous PSA ads to grab consumer attention and deliver important messages effectively.
2. Interactive Video Ads - Interactive video ads can be utilized to increase viewer engagement and provide more information about brands' products, services or safety concerns.
3. Summer Food Safety - Providing advice and education to consumers on how to safely prepare and cook summer foods can be an effective trend to address health and safety concerns during the summer season.
Industry Implications
1. Advertising - Advertising agencies can utilize humorous PSA ads to create campaigns that have a better chance of effectively delivering important messages to consumers.
2. Food Safety Education - Industries focused on food safety education can utilize interactive video ads to teach consumers about safe food handling and cooking methods.
3. Summer Food Industry - Food industry businesses can utilize summer food safety trends to offer safe and education-based food preparation and cooking methods to consumers which can lead to increased sales and a healthier customer base.