The launch of the Under Armour Pride 2020 collection arrives vibrantly and celebrates the LGBTQ+ community. The collection is full of sporty apparel and footwear designs that highlight a bright tie-dye print in a colorful manner to reference the Pride flag.
The original flag was complete in 1978 by artist and activist Gilbert Baker as he tie-dyed the flag alongside a group of volunteers. The capsule features 17 items in total and is made up of tees, hoodies, headbands, socks, backpacks, and more. The sneakers include the bright HOVR Phantom 1 Slip don ein a laceless enclosure. It is also detailed with a blue heel counter which nods to the EuroPride parade in Greece, which has been postponed due to the COVID-19 pandemic.
Colorful Pride-Honoring Athleticwear
The Under Armour Pride 2020 Collection is Vibrant and Fun
Trend Themes
1. Pride-themed Collections - The launch of the Under Armour Pride 2020 collection showcases the growing trend of brands creating apparel and footwear that celebrates the LGBTQ+ community.
2. Colorful Tie-dye Prints - The use of vibrant tie-dye prints in the Under Armour Pride 2020 collection reflects a trend towards bold and eye-catching patterns in athleticwear.
3. Inclusive Activewear - The inclusion of diverse sizes and styles in the Under Armour Pride 2020 collection highlights the increasing demand for inclusive activewear that caters to a wider range of individuals.
Industry Implications
1. Sportswear - The Under Armour Pride 2020 collection showcases how the sportswear industry can foster inclusivity and celebrate diverse communities through their products.
2. Fashion Retail - The rise of Pride-themed collections presents an opportunity for fashion retailers to tap into the LGBTQ+ market and connect with socially conscious consumers.
3. Textile Printing - The popularity of tie-dye prints in athleticwear opens up new avenues for textile printing companies to explore innovative techniques and create visually appealing patterns.