The Undefeated Fall/Winter 2014 collection from the Technical Goods performance line is here. The lookbook, which was shot by photographer Atiba Jefferson, features a brooding, muscular model decked out in the brand's high-performance gear.
This being the third collection in the Technical Goods line, the brand found room to experiment with its signature style. Most notably, it introduced brand-new prints and colors on the long-sleeve tees, pullovers and jackets.
The garments are meant for those who are serious about sports and sportswear. With sleek silhouettes, high-performance fabrics and undeniably high quality, the collection is for those who, quite simply, will not admit defeat. If you have a determined, all-or-nothing attitude, you'll certainly appreciate the Fall/Winter offerings from the Undefeated Technical Goods performance line.
Unyielding Performance Gear
The Undefeated Fall/Winter Calls for Success
Trend Themes
1. High-performance Sportswear - Opportunity for disruptive innovation in developing advanced materials and technologies for high-performance sportswear.
2. Experimentation with Prints and Colors - Opportunity for disruptive innovation in creating unique and eye-catching prints and colors for sportswear.
3. All-or-nothing Attitude - Opportunity for disruptive innovation in designing products that cater to individuals with a determined, all-or-nothing attitude towards sports and sportswear.
Industry Implications
1. Sportswear Manufacturing - Opportunity for disruptive innovation in revolutionizing the manufacturing processes and materials used in sportswear production.
2. Textile Printing - Opportunity for disruptive innovation in developing advanced printing techniques and technologies for creating unique and vibrant prints on sportswear.
3. Athletic Training and Fitness - Opportunity for disruptive innovation in creating innovative training tools and programs that cater to individuals with an all-or-nothing attitude towards fitness.