Streetwear label UNDEFEATED recently unveiled its latest Spring/Summer 2018 collection for the fast-approaching warm weather. As per usual, the brand touches upon sportswear silhouettes but elevates the pieces with high-quality production, fabric materials and branding details. The upgraded production levels are evident through pieces such as the Canadian-made fleece items and graphic print t-shirts crafted in the U.S.
The UNDEFEATED Spring/Summer 2018 collection also brings forth a selection of oxford tracksuits in nylon, anoraks, premium mesh shorts, baseball caps and a series of accessories. A unique offering from the range is a rug that boasts the label's iconic five-strike logo.
The entire UNDEFEATED collection for Spring/Summer 2018 is available now at all chapter locations and on the label's website.
Relaxed Spring Sportswear
The UNDEFEATED SS18 Collection Offers Casual, High-Quality Silhouettes
Trend Themes
1. Premium Sportswear - Opportunity to create high-quality, elevated versions of traditional sportswear apparel.
2. Brand Collaboration - Opportunity to team up with sportswear brands to provide a unique product.
3. Limited Edition Collections - Opportunity for generating buzz and driving sales through exclusive, limited-run collections.
Industry Implications
1. Sportswear - Collaborating with established sportswear brands to create premium collections for consumers.
2. Streetwear - Creating limited edition drops of high-quality sportswear to meet consumer demand for exclusivity.
3. Accessories - Designing and selling unique accessories (such as rugs) that showcase branding and serve as conversation pieces.