Bless surprised the press by pulling an unconventional fashion presentation out of their designer bag at Fashion Week in Spain.
The amazing concept store Bless, located in Berlin, has been a longtime favorite of mine. The Bless trademark is always on the cutting edge of style; whether it is expressed through fashion, interior design, installations, or products, Bless never fails to push creative boundaries.
For the preview of their spring and summer 2009 fashion collection in Spain, Bless created an unusual showing of some cool fringed eyewear and stylish fashion attire. Bless squeezed their models into a narrow stairway, causing a nuisance for both onlookers and the press assigned to cover the event.
Eye Fringe
Bless S/S 2009 Collection at Spain Fashion Week
Trend Themes
1. Unconventional Fashion - Opportunities for fashion brands to disrupt the industry by pushing creative boundaries with their fashion presentations.
2. Cutting Edge Style - Opportunities for creative businesses to innovate and differentiate themselves by constantly introducing new and unique products or services.
3. Fringe Eyewear - Opportunities for eyewear brands to disrupt the industry by designing and introducing new and unique styles of eyewear, such as fringed eyewear.
Industry Implications
1. Fashion Industry - Fashion brands can differentiate and disrupt the industry by pushing creative boundaries and innovating their fashion presentations.
2. Creative Business Industry - Businesses can differentiate and disrupt the industry by constantly introducing new and unique products or services, such as Bless's unconventional fashion presentations.
3. Eyewear Industry - Eyewear brands can differentiate and disrupt the industry by designing and introducing new and unique styles of eyewear, such as fringed eyewear.