adidas introduces a new iteration of the signature Ultra Tech sneakers in a colorway that blends together hues of blue and 'Rose.' The original model was first showcased in the 90s and the latest version is comprised of premium suede materials throughout the uppers. The soft suede is contrasted by hits of mesh in the colors of light pink, gray, and blue infused in a paneling formation.
Branding accents are infused in the form of the "adidas" and the trefoil at the heel, the tongue tab, and the iconic Three Stripes in gray and light pink to match the structural form of the lacing systems. The new Ultra Tech sneakers are now available for purchase online at 43einhalb.
Retro Mesh-Wrapped Sneakers
adidas' Ultra Tech Sneakers are Complete in a Blue and Rose Colorway
Trend Themes
1. Retro Sneaker Revival - The trend of reviving 90s classics sneakers with modern colorways offers an opportunity for brands to tap into nostalgic consumer sentiment
2. Color-blocked Sneaker Design - Mesh and suede color-blocking are a popular trend in sneaker design that brands can experiment with to attract fashion-conscious sneakerheads
3. Sustainable Sneaker Materials - There is a growing trend towards using eco-friendly and sustainably sourced materials in sneaker production, presenting an opportunity for brands to differentiate themselves and appeal to eco-conscious consumers
Industry Implications
1. Fashion and Apparel - Retro sneaker trends offer apparel brands opportunities to connect with consumers on a deeper emotional level
2. Sportswear and Athletics - Design innovations in sports footwear offer athletic gear and footwear manufacturers the ability to tap into fashion-conscious markets and collaborations with other industries
3. Eco-friendly Materials Manufacturing - Brands producing eco-friendly materials for sneakers have an opportunity to cater to a growing clientele of eco-conscious consumers and set themselves apart from traditional counterparts