UK fashion label ULLAC introduces its new collection designed for the Spring/Summer 2020 season, capturing intricate energy. The main design inspiration behind the seasonal capsule are memories -- memories that one has of people, music, feelings, and clothes.
This mainly highlights the time when one feels trapped by their own surroundings although there are a lot of inspirational elements that may be overlooked. The editorial aims to capture this feeling and untapped memories, reflecting that by not taking life too seriously. The clothing details aim to translate that message as well, with playful design approaches to formal silhouettes. This includes parkas, check cords, shirts, tie-dye pants, and jacket liners. Some of the highlighted pieces are the painter suits made in collaboration with Gloverall.
Playfully Formal Spring Apparel
ULLAC Highlights Untapped Memories as Its SS20 Inspiration
Trend Themes
1. Playful Formal Wear - Opportunity to disrupt the traditional formal wear industry by incorporating playful design approaches.
2. Inspired by Memories - Opportunity to capitalize on the growing trend of nostalgia-driven fashion by using memories and emotions as design inspiration.
3. Capsule Collections - Opportunity to create limited edition, seasonal capsule collections that capture a specific mood or feeling for consumers.
Industry Implications
1. Fashion - The fashion industry can adapt to the trend of playful formal wear and nostalgia-driven design inspirations to offer more unique and personalized choices for consumers.
2. Collaborations - Opportunity for the collaboration industry to seek out partnerships with fashion labels to create unique and compelling collections such as the painter suits made in collaboration with Gloverall.
3. Retail - Retail industry can utilize capsule collections to increase sales and engage with customers by offering limited edition designs that evoke specific emotions or moods.