Ugly parents having beautiful kids is something people take notice. The idea for these print ads takes root from that idea and executes it in an effective and hilarious manner.
The advertisement showcases three sets of "ugly parents" partnered with good-looking kids as a metaphor for Arno's electrical ingredient mixer. "The perfect mix no matter the ingredients" is a clever spin to put on their product to showcase how good it is. There are people who might get upset about this campaign, but there is some truth to what they're advertising. It's quite often that you parents whose physical appearance is over-shadowed by their children -- you probably know several in your immediate family in the same predicament.
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