Nike introduces its latest Ugly Duckling pack which is made up of its signature Air Max 90 sneaker silhouette. The theme behind the range highlights premium materials throughout the construction and contrasting paneled details. It highlights the brand's previous theme that was first seen detailing the classic Dunk sneaker model in 2001.
It now takes a more contemporary approach as it is filled with dynamic colorways that are elevated by premium details. The uppers are made from pigskin nubuck materials on both of the silhouettes. The first iteration is done in brown tones sand the second fuses hues of orange, black, grey, and dusty green for a brighter pop of color. It is set to launch officially today online at SNKRS.
Contrasting Embroidered Sneaker Packs
Nike Launches its New Ugly Duckling Pack of Premium Footwear
Trend Themes
1. Premium Materials in Sneaker Construction - Opportunity to capitalize on the use of unique premium materials for sneaker construction to create exclusive appeal
2. Contrasting Paneled Details in Sneaker Design - Opportunity to utilize contrasting paneling for innovative and unique sneaker design
3. Revamping Classic Sneaker Models - Opportunity to modernize and revamp classic sneaker models to cater to the current market
Industry Implications
1. Fashion Retail - Potential to tap into the fashion retail industry by introducing unique and trendy sneaker designs
2. Luxury Sneaker Market - Opportunity to penetrate the luxury sneaker market by incorporating premium materials and unique design elements
3. Sustainable Fashion - Opportunity to incorporate sustainable materials and production methods in sneaker design to cater to the eco-conscious market