UGG and Telfar have announced a partnership that will be launching in 2021 as part of UGG's 'FEEL YOU' initiative, which parters with a global roster of artists and designers.
This partnership was announced alongside a playful video ad campaign, which follows Telfar as the designer explains what touch means to them personally. Telfar, wearing UGG's iconic boots, explains that "touch is a sense that makes you human. It makes you alive." As the ad continues, the designer is seen playfully trying on clothes from the collaboration, gleefully enjoying the smoothness of the suede or the softness of the fleece.
The teaser video celebrating the upcoming collection has been released, but details of the line are still unannounced.
Touch-Inspired Designer Collaborations
UGG and Telfar's Partnership Will Launch in 2021
Trend Themes
1. Designer Collaborations - Opportunity for designers and brands to collaborate and create unique products that resonate with consumers.
2. Sensory Marketing - Incorporating touch and other senses into marketing campaigns to create immersive and memorable experiences.
3. Brand Partnerships - Brands partnering with artists and designers to bring fresh perspectives and creative ideas to their products.
Industry Implications
1. Fashion - Fashion industry can leverage designer collaborations to create exclusive collections and drive consumer interest.
2. Retail - Retailers can explore sensory marketing strategies to enhance the in-store and online shopping experiences for their customers.
3. Creative Services - Creative agencies and design studios can facilitate brand partnerships and help create unique collaborations that elevate brand positioning.