Uber is currently testing a new feature in Seattle that it hopes to expand to other popular business destinations in order to allow its consumers to plan Uber rides up to a month in advance.
The update would work by including a 'Schedule a Ride' button on the app, which would prompt users to enter in their pickup location and destination, as well as a specific time. The scheduled Uber rides would be targeted towards travelling professionals primarily, as it would take some of the stress away in setting up important meetings. With this, consumers can plan trips to the airport and other locations ahead and rest easy in knowing that a driver will be in contact with them in a timely manner on the chosen date. As Uber has previously released updates that allow businesses to pay for rides for its employees, the company is showing to increasingly be working towards targeting a business-oriented demographic.
Plannable Ride Shares
Consumers in Seattle Can Now Plan Uber Rides in Advance
Trend Themes
1. Scheduled Ride Booking - With Uber's new 'Schedule a Ride' button, users can book rides up to a month in advance and reduce stress associated with traveling on important days.
2. Business-oriented Features - As Uber targets a business-oriented demographic, it is increasingly investing in features such as scheduled ride booking and corporate payment options.
3. Future Expansion Plans - Uber aims to expand its scheduled ride feature to other popular business destinations, providing a competitive advantage and convenience for business travelers.
Industry Implications
1. Ride-hailing - Ride-hailing companies can enhance the user experience and target new demographics by implementing scheduled ride booking and other features aimed at business travelers.
2. Corporate Travel - The corporate travel industry can benefit from partnerships with ride-hailing services such as Uber, as they increasingly incorporate features that cater to the needs of business travelers such as scheduled ride booking and in-app payment options.
3. Mobile App Development - The demand for ride-hailing apps that offer features such as scheduled ride booking and corporate payment options creates opportunities for mobile app developers to provide innovative solutions for businesses and consumers alike.