Luxury cruise company Uniworld launched a new brand called 'U by Uniworld' that is exclusively for travelers between the ages of 21 and 45.
The Millennial-targeted travel experiences throughout Europe have been specifically tailored to suit young travelers' desires and interests. For instance, U by Uniworld offers DJ parties, onboard mixology classes or wine tastings, as well as plenty of stops at picturesque locations that will be ideal for sharing on social media.
To help young Millennials find their perfect travel experience, U by Uniworld's site includes a section that asks 'What's Your Travel Personality?' with suggestions for The Foodie, The Culture Buff, The Solo Flyer and more. Experiences from U by Uniworld range from The Seine Experience that starts and ends in Paris to The Danube Flow, which begins in Regensburg and culminates in Budapest.
Millennial-Only River Cruises
'U by Uniworld' is Exclusively for Those 21 to 45 Years of Age
Trend Themes
1. Millennial-centric Travel - Opportunity to create more travel experiences and services that focus on the specific desires and interests of Millennials.
2. Social Media-friendly Travel - Opportunity to include more picturesque locations and experiences that are ideal for sharing on social media platforms.
3. Personalized Travel Experiences - Opportunity to create personalized travel experiences that cater to specific personalities and interests.
Industry Implications
1. Travel and Tourism - Opportunity to innovate by creating more customized travel experiences for Millennials.
2. Hospitality - Opportunity to develop new and unique amenities and services that cater to the Millennial demographic.
3. Entertainment - Opportunity to partner with Millennial-centric travel companies to create unique entertainment experiences on cruises and other types of travel.