Amusement parks are often incredibly expansive outdoor spaces, but experimental entertainment company Two Bit Circus is aiming to change this concept with its first micro-amusement park. Opening in September 2018, this 40,000-square-foot modern playground will feature a blend of digital and physical arcade games and will serve as the first experience in a series of ventures.
According to Brent Bushnell, CEO of Two Bit Circus and son of Atari co-founder Nolan Bushnell, this new micro-amusement-park will function as a "movie theater for [the] interactive. It has zones, just like an amusement park, with different games in each area." The place is essentially an amalgamation of old-school carnival games, circus performances, vintage video games and arcades, all of which feature a twist using future tech.
Experimental Micro-Amusement Parks
Two Bit Circus Will Blend Vintage Carnivals with Modern Tech
Trend Themes
1. Micro-amusement Parks - The creation of smaller and tech-innovative amusement parks will cater to consumers who are unable to experience broader parks due to location or price, opening the door to similar companies to create micro-experiences.
2. Digitally-enhanced Carnival Games - By blending nostalgic carnival games with technology advancements, companies can create unique experiences for consumers that maintain a sense of tradition while also being innovative in their approach.
3. Interactive Entertainment Experiences - Introducing mixed-media entertainment that includes physical and digital games and interactive installations will attract audiences who crave a more immersive experience.
Industry Implications
1. Theme Parks - Theme parks can innovate by adding smaller and cost-effective options for consumers with limited resources by creating mini-high-tech amusement parks utilizing similar tech advancements.
2. Carnivals - Fusing vintage carnival games with innovative technology could provide an opportunity for a new and exciting way to experience carnivals, attracting a broader audience.
3. Gaming Industry - By experimenting with immersive gaming experiences that highlight mixed-media games, companies can set themselves apart and attract a wider range of gamers.