The permanence of what we post on social media has caused a lot of controversy among consumers, leaving many to discuss the importance of being mindful online -- Twitter Fleets are the latest feature to join in on this discussion, as it enables users to temporarily post a message on one's account.
Much like Instagram stories or Snapchat messages, twitter Fleets will be public for 24 hours on one's page before being automatically deleted. This move speaks to the social media site's move toward more privacy controls, will allowing users to experiment and have a little more fun with what they choose to share. Fleets cannot be 'liked' or 'retweeted,' and any comments on them go directly to the user privately.
Disappearing Social Media Posts
Twitter Fleets Will Delete After 24 Hours
Trend Themes
1. Temporary Social Media Posts - The trend towards temporary social media posts creates opportunities for companies to experiment with different types of content without the fear of long-term consequences.
2. Privacy Controls on Social Media - The move towards privacy controls on social media platforms creates opportunities for companies to experiment with new ways of engaging with their audience in a more controlled environment.
3. Expiring Social Media Features - The rise of expiring social media features gives companies the opportunity to create a sense of urgency and exclusivity when sharing content with their audience.
Industry Implications
1. Social Media - The trend towards temporary social media posts and privacy controls creates opportunities for social media companies to innovate and differentiate themselves from their competitors.
2. Marketing - The rise of expiring social media features presents opportunities for marketing professionals to create more engaging and compelling campaigns that leverage the sense of urgency created by these features.
3. Digital Content Creation - The move towards temporary social media posts provides an opportunity for digital content creators to experiment with new types of content that might not otherwise fit within the confines of more permanent social media posts.