Power company Electric Ireland recently debuted a Twitter Cafe at the Dublin Web Summit. The Twitter Cafe used the social media messaging site to process orders of visitors. Hungry guests at the Dublin Web Summit were asked to send a tweet with #tweetcafe along with the menu number of the food or drink they wished to order.
The Twitter Cafe used a digital board to inform people, using their Twitter handle naturally, that their order was ready. Although the cafe was just a temporary installation, don't be surprised if you see this sort of thing popping up all over the place. The day may not be far when you can send in a to-go food order via Twitter. Social media and food service is a tasty combination.
Tweet-To-Order Eateries
The Twitter Cafe Takes Ordes Using Hash Tags
Trend Themes
1. Social Media Ordering - Restaurants and cafes could offer customers the option to order via social media using specific hashtags, creating a more streamlined and efficient ordering process.
2. Digital Order Notification - Digital boards that display Twitter handles of customers awaiting orders could become more prevalent, creating a new opportunity for companies that specialize in digital signage.
3. Event-based Marketing - Businesses could leverage temporary installations at events to test out new products or services and gain customer feedback before investing in a permanent location.
Industry Implications
1. Food Service - Implementing a social media ordering system could give restaurants and cafes a competitive edge and improve customer satisfaction through a more convenient ordering process.
2. Digital Signage - With the potential rise of digital boards displaying Twitter handles for order notification, digital sign companies could benefit from new opportunities to sell and implement these systems for restaurants and cafes.
3. Event Management - Event organizers and companies could offer temporary installations for businesses to test out products or services, creating an opportunity for event management companies to offer a new concept for marketing and promotion.