The Twelve South ActionBand is an aftermarket accessory for Apple Watch users in need of a way to keep their smartwatch secured when working out in a way that suits their active lifestyle. The smartwatch strap is characterized by its sweatband-like construction that is achieved using Terry cotton to actually absorb sweat during intense training or workouts. This is positioned to keep the user feeling far more comfortable when training to ensure that they don't have to deal with irritation or sweat on their wrists when working out.
The Twelve South ActionBand is machine washable and compatible for use with 40mm and 44mm models of the Apple Watch Series 4, 5, 6 and SE with a price point of $29.99.
Sweatband Smartwatch Straps
The Twelve South ActionBand is Built for the Apple Watch
Trend Themes
1. Sweatband Smartwatch Straps - Sweat-absorbing smartwatch straps designed for athletic use can disrupt the smartwatch accessories market.
2. Machine Washable Wearable Accessories - Machine washable accessories like the Twelve South ActionBand can disrupt the non-disposable wearable accessories market.
3. Comfort-centric Smartwatch Accessories - Comfortable accessories like the Twelve South ActionBand can disrupt the market for uncomfortable and irritating smartwatch straps.
Industry Implications
1. Wearable Technology - The sweatband smartwatch straps trend has disruptive innovation opportunities for wearable technology makers.
2. Athletic Wear - The intersection of smartwatch straps and athletic wear has disruptive innovation opportunities for athleisure wear makers.
3. Smartwatch Accessories - Smartwatch accessory makers can disrupt the market by creating machine washable and comfortable accessories like the Twelve South ActionBand.