The newly launched Turtle Sodas have been unveiled in the UK as a free-from refreshment option for consumers who are looking to take more control over their intake of unwanted ingredients. The sodas are made with sparkling water, natural flavor and stevia for a touch of sweetness, which makes them more appealing to consumers seeking to curb their consumption of sugary soft drinks. The drinks come in three flavor options including Pineapple, Mango and Line, which are all made without fruit juice.
Founder of Turtle Sodas Caitlin Egen spoke further on the new products saying, "There is a huge shift happening in the drinks sector. With increasing awareness about the harm of sugar, artificial sweeteners and alcohol, drinks businesses need to start radically innovating on a product level. Turtle Sodas was born from a personal frustration at the lack of great-tasting soft drinks that didn’t rely on sugar or additives to achieve their flavour profiles. Turtle Sodas is a zero-compromise brand, and I believe that you don’t need to compromise on flavour for health, and certainly shouldn’t have to compromise on ethics for business."
Juice-Free Sparkling Refreshments
Turtle Sodas Come in Three Stevia-Sweetened Flavors
Trend Themes
1. Natural Sweeteners - The use of natural sweeteners like stevia creates an opportunity for companies to cater to health-conscious consumers looking for sugar-free options without compromising on taste.
2. Health-conscious Beverages - The shift towards health-conscious drinking habits presents opportunities for companies to innovate on more natural and healthier beverage options.
3. Fruit Juice Alternatives - The rise of consumers seeking alternatives to fruit juice creates opportunities for companies to create innovative soft drinks without relying on juice while still providing great taste.
Industry Implications
1. Soft Drink Industry - With increasing concern about the health impacts of sugary soft drinks, the soft drink industry can capitalize on the trend towards healthier beverage options that still provide great taste.
2. Natural Sweetener Industry - With the growing demand for healthier, sugar-free options, the natural sweetener industry has an opportunity to create sweeteners like stevia that can replace sugar and artificial sweeteners in a variety of consumer goods.
3. Non-alcoholic Beverage Industry - As consumers increasingly seek alcohol-free options, companies in the non-alcoholic beverage industry can innovate on new, healthier drink options that cater to this trend.