Just as Arby's classic Reuben is stuffed with corned beef and sauerkraut, the chain is now offering a new, leaner counterpart to this with a turkey sandwich called the Rachel, described as, "Reuben’s best friend."
In place of what you'll find in a Reuben, there's thin slices of 100% breast meat turkey, melted Swiss cheese and tangy house-made coleslaw. The Rachel is served on dark slices of toasted marble rye and served with a side of curly fries or coleslaw.
This limited sandwich offered throughout the month of March is being introduced by Arby's as part of an initiative aimed at "Delivering delicious, premium sandwiches that you just can’t get through a drive-thru anywhere else."
Lean Deli Sandwiches
Arby's Classic Reuben is Updated with a New Turkey Sandwich Called the Rachel
Trend Themes
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Industry Implications
1. Fast Food Restaurants - Opportunity for fast food chains to offer healthier and leaner deli sandwiches to attract health-conscious consumers.
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