This year's 45-second TurboTax Super Bowl commercial will be part of a new campaign from the company called 'Relax There's TurboTax.' As the brand humorously describes, 'Humpty Fall' is a "Humpty Dumpty commercial that highlights the dangers for eggs sitting on walls who get distracted by their mobile phones."
The commercial follows the classic children's rhyme to a tee, opening with a group of soldiers rushing to Humpty Dumpty's aid, yet being unsuccessful at putting him back together again. Rather than making a spectacle of his injuries, even though they are enough to land him in the hospital, the ad focuses on what caused the egg to crack in the first place—he was doing his taxes from his mobile phone while sitting on a wall.
Breaking news reports emerge of "TurboTaxing on a wall," with reporters questioning "Why was he doing his taxes on a wall?" Quite simply, the accident-prone Humpty Dumpty responds: "Because you can."
Nursery Rhyme Insurance Ads
This Turbotax Super Bowl Commercial Stars a Broken Humpty Dumpty
Trend Themes
1. Humorous Insurance Ads - Using popular children's rhymes in ads can help create memorable and funny brand messaging.
2. Mobile Tax Tools - Companies can leverage mobile devices to increase accessibility to tax preparation services.
3. New Super Bowl Ad Strategies - Using humor and nostalgia in advertisements can increase brand awareness during large events like the Super Bowl.
Industry Implications
1. Insurance - Insurance companies can use humor to differentiate their brand messaging in a crowded market.
2. Mobile Technology - Creating user-friendly tax preparation mobile applications can increase accessibility for busy customers.
3. Advertising - Marketers can leverage nostalgia and familiar cultural references to create memorable advertisements and gain market share.