NurturMe is establishing itself as a Tummy Friendly Brand that produces a variety of free-from meals and snacks that do away with common allergens and are enriched with probiotics.
The brand's Tummy Friendly Snacks include products like Quinoa Squares Organic Puffed Crackers and Yum-a-Roo's Snacks, which are offered in vibrant flavors like banana, apple and broccoli. As NurturMe's CEO and co-founder Caroline Freedman says, the creation of its Tummy Friendly Snacks was driven by "a void in the market for gentle, tummy-friendly options that help take the stress and worry out of feeding little ones, whether for special dietary needs or simply to soothe sensitive bellies."
NurturMe's Tummy Friendly product range also includes Ancient Grain Cookies, which are free from gluten, dairy, soy and eggs.
Free-From Quinoa Snacks
NurturMe Brands Its Gluten-Free, Probiotic-Rich Snacks as 'Tummy Friendly'
Trend Themes
1. Free-from Snacks - Opportunity for companies to produce snacks that cater to consumers with dietary restrictions or preferences.
2. Probiotic-enriched Foods - Innovation opportunity for brands to add probiotics to their products and appeal to consumers seeking digestive health benefits.
3. Kid-friendly Health Foods - Opportunity for companies to develop foods and snacks that are both kid-friendly and promote healthy digestion.
Industry Implications
1. Food Industry - Opportunity for food companies to expand their product lines and cater to the growing demand for free-from and health-focused foods.
2. Health and Wellness Industry - Opportunity for companies in the health and wellness space to integrate and market these free-from and probiotic-enriched snacks as part of a healthy lifestyle.
3. Children's Food Industry - Opportunity for companies focused on children's food products to create and market healthier options that address digestive concerns for parents and caregivers.