Gone are the days of thick, heavy and greasy sunscreens—a new era of lightweight and effective sun serums has arrived, much to the delight of consumers who are averse to the texture of sun care products. Tula Skincare's new sun serum, the PentaPeptide sunscreen broad spectrum SPF 50, delivers the brand's highest level of protection to date against UVA and UVB rays, plus it shields skin from the effects of pollution and blue light.
This sun serum is not only lightweight but non-comedogenic, non-greasy and useful for helping with shine control. The formula is powered by peptides and as the brand claims, "over time, probiotic extracts & pentapeptides work to prevent the appearance of early signs of aging, like fine lines & wrinkles."
Protective Sun Serums
Tula's Peptide-Powered SPF 50 Mineral Sunscreen is Silky
Trend Themes
1. Lightweight Sun Serums - New era of lightweight sun serums is disrupting the traditional thick and heavy texture of sun care products.
2. Peptide-powered Sunscreen - Peptides are the new innovation in sunscreens, that combined with broad spectrum SPF offer protection against pollution and blue light.
3. Anti-aging Sun Protection - Sun serums with probiotic extracts & pentapeptides work to prevent the appearance of early signs of aging, like fine lines & wrinkles.
Industry Implications
1. Skincare - The skincare industry has an opportunity to develop more lightweight, peptide-powered and anti-aging sun serums.
2. Beauty - The beauty industry can tap into the trend of lightweight sun serums with innovative packaging and application methods.
3. Personal Care - The personal care industry has a chance to expand the market for sun serums by targeting consumers who are averse to thick, heavy, greasy sunscreens.