The team over at Saatchi & Saatchi sure know how to get people's attention, and if you don't believe me, just look at this clever Tuffy Protective Workwear ad.
The print ad campaign for the line of workwear features chefs who are on the verge of horrendous workplace-related injuries. The posters are further accented by black rings emulating a shooting target. The ads highlight that these sorts of occurrences, as rare as they may be, can still occur in the workplace and it's always best to be prepared with proper safety equipment should an accident happen.
So how does the Tuffy Protective Workwear look to alleviate this problem? Just read their slogan: "When work takes aim. Tuffy Protective Workwear." In other words, buy their stuff! Duh.
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