Hi-Tec has introduced its ‘TS74’ subline that takes inspiration from old sneaker designs, including the ‘Silver Shadow’ along with additional reworked silhouettes. Bringing the collection to life is a chic and expressive campaign that explores moods associated with seasonal changes, with multiple models sporting the new footwear offerings.
Highlights include the ‘HTS ELITE RGS,’ a sneaker that boasts an additional toe box overlay for extra durability and protection at the toe level. This silhouette also features cross-section overlays, a Vibram RGS outsole, and a Vibram Rolling Gate System outsole to combat muscle fatigue.
The collection also offers up the ‘HTS RGS FIZO’ and ‘HTS SHADOW RG’ sneakers in newly-updated forms. The full Fall/Winter 2022 campaign and collection are now available on the Hi-Tec website.
Seasonal Mood-Inspired Footwear
Hi-Tec's 'TS74' Fall/Winter 2022 Line Features Reworked Designs
Trend Themes
1. Seasonal-inspired Footwear - Opportunities for brands to innovate by creating mood-based footwear designs for various seasons.
2. Reworked Silhouettes - Brands can explore innovative ways to create new designs from old classics of the same product category.
3. Technologically Advanced Sneakers - There are opportunities for brands to innovate by creating sneakers with advanced features to combat muscle fatigue and provide additional durability.
Industry Implications
1. Fashion - The fashion industry can take inspiration from Hi-Tec's designs and explore innovative ways to design footwear.
2. Sportswear - The sportswear industry can create new designs that cater to athletes who require sneakers with additional technology features.
3. Marketing - The marketing industry can explore innovative ways to market products that are mood-based and designed for specific seasons.