In response to the fact that it found a large portion of consumers looking for a healthier alternative to rosé wine, Truly Spiked & Sparkling launched Truly Rosé—a lightly hued spiked sparkling water inspired by rosé wine. The new beverage comes in a slim canned format and boasts just 100 calories and one gram of sugar.
In terms of taste Truly Rosé is said to be sweet, tart and fruity, with a hint of California Chardonnay grapes. As a spiked sparkling water beverage, Truly Rosé boasts 5% ABV and has the potential to satisfy the many consumers who are now looking for a low-alcohol option.
Health-conscious consumers who are set on avoiding soda have helped to boost the popularity of other sparkling beverages like kombucha, cold brew and wine. Truly Rosé sets itself apart as a desirable wine-inspired, reduced alcohol, bubbly product.
Rosé-Spiked Sparkling Water
Truly Rosé Offers a Better-for-You Alternative to Rosé Wine
Trend Themes
1. Health-conscious Sparkling Beverages - Opportunity to develop more low-calorie, low-sugar, and low-alcohol sparkling beverages for health-conscious consumers who seek healthier alternatives to traditional beverages.
2. Reduced Alcohol Options - Opportunity to create more reduced alcohol options in the beverage industry to cater to consumers who want to enjoy the taste of alcohol with lower alcohol content.
3. Wine-inspired Beverages - Opportunity to innovate and create wine-inspired beverages with non-alcoholic or low-alcoholic options that still capture the essence and flavors of traditional wines.
Industry Implications
1. Beverage - Opportunity for the beverage industry to capitalize on the growing demand for healthier and low-alcohol alternatives by developing new sparkling beverage options.
2. Wine - Opportunity for the wine industry to expand its product offerings by introducing wine-inspired beverages with reduced alcohol content to cater to health-conscious consumers.
3. Health and Wellness - Opportunity for the health and wellness industry to promote and market low-alcohol and low-calorie beverages as a healthier alternative to traditional alcoholic drinks.