The Truly Hard Seltzer® NHL® PreGame took place at the Cotton Bowl® Plaza and The State Fair of Texas Midway. The official fan festival was rich in various attractions and hockey interactivities that celebrated the sport and showed attendees a good time.
The highlight of the Truly Hard Seltzer® NHL® PreGame was "an appearance by the most revered trophy in all of sports - the Stanley Cup®." Dedicated fans were able to take photos with it throughout designated timeslots in the day. Moreover, Truly was set on delivering "a fully immersive experience to the NHL Winter Classic with a massive custom bubble hockey tent" where attendees had the opportunity to play, receive photographs from hockey legends, and enjoy Truly Hard Seltzer®.
Hard Seltzer-Supported Hockey Pregames
The Truly Hard Seltzer NHL PreGame Ran on January 1st, 2020
Trend Themes
1. Hard Seltzer Festivals - The success of the Truly Hard Seltzer NHL PreGame demonstrates potential for more hard seltzer-sponsored fan festivals and events.
2. Branded Trophy Appearances - Sponsorship of trophy appearances, like the Stanley Cup, offers a unique and memorable experience for fans, while providing lucrative branding opportunities for companies.
3. Interactive Sports Activities - Integrating interactive sports activities, like bubble hockey, into fan festivals can create a more engaging and memorable experience for attendees.
Industry Implications
1. Alcoholic Beverage - The rise of hard seltzer as a popular drink option presents opportunities for alcoholic beverage companies to sponsor and promote events and festivals.
2. Sports and Entertainment - The popularity of sports and entertainment events provides opportunities for companies to sponsor and market their brand through unique experiences and activations.
3. Event Planning and Management - Providing engaging and memorable experiences for attendees is a crucial component of event planning and management, and incorporating interactive sports activities and branded appearances can contribute to this success.