With warmer weather just around the corner, Magnum has announced the debuted of too tasty new ice cream offerings: Truffle Bars and Double Red Velvet Tubs.
Magnum's new Ice Cream Truffle Bars are inspired by rich and indulgent chocolate truffles, and come in three gourmet flavors: Mini Berry Truffle, Mini Dark Chocolate Truffle, and Double Chocolate Vanilla Truffle. Each of the bars features a different ice cream flavor swirled with dark chocolate ganache sauce, and finished with a crunchy dark chocolate shell made of 68% cacao.
As for the new Magnum Ice Cream Double Red Velvet Tubs, this treat consists of cream cheese ice cream swirled with chocolate ganache sauce. The whole thing is then topped with real red velvet cake crumbles and white chocolate pieces, and wrapped in a crunchy white chocolate shell.
Dark Chocolate Ice Cream Bars
Magnum is Launching New Truffle Bars and Double Red Velvet Tubs
Trend Themes
1. Indulgent Ice Cream Flavors - As consumers increasingly seek unique and indulgent tastes, there is an opportunity for ice cream companies to innovate with rich and gourmet flavor profiles.
2. Chocolatier-inspired Treats - The use of dark chocolate ganache and cacao in Magnum's new ice cream offerings reflects a growing trend of high-quality, artisanal ingredients in food products.
3. Crunchy, Textured Shells - The addition of crunchy chocolate shells to Magnum's ice cream bars and tubs represents an opportunity for companies to add texture to their products in an innovative way.
Industry Implications
1. Frozen Desserts - Companies in the frozen dessert industry can capitalize on the trend of indulgent flavors and high-quality ingredients to create unique and satisfying treats for consumers.
2. Chocolatiers - As consumers increasingly seek gourmet and artisanal products, chocolatiers can expand their offerings to include innovative flavor combinations and textures, inspired by trends in the frozen dessert industry.
3. Confectionery Companies - Companies that specialize in confectionery can incorporate crunchy, textured shells in their products to add a unique sensory experience for consumers, as demonstrated in Magnum's latest ice cream offerings.