Nike launches the Icon Edition True to 7 jersey with Colin Kaepernick and it has sold out in record time. It is designed to celebrate the four year mark since Kaepernick took his knee in the NFL. The jersey is complete in an all-black base foundation detailed with the athlete's number "7."
It is further decorated with patchwork that reads "K" and the Nike Swoosh embroidered on as well. It launched on September 11th and sold out under a minute at the price of $150 USD per jersey. Nike comments, "The Colin Kaepernick Icon Jersey 2.0 marks Nike’s continued product collaboration with Colin and celebrates those making a positive impact in their community through sport and education. This celebration is represented in the meaning behind the line, True to 7."
Limited Positive-Focused Jerseys
Colin Kaepernick's True to 7 Jersey Honors His Values
Trend Themes
1. Limited Positive-focused Jerseys - Opportunity for apparel companies to create limited edition jerseys that promote positive values and social impact.
2. Celebrity Athlete Collaborations - Disruptive innovation opportunity for sports brands to collaborate with influential athletes to create exclusive merchandise that resonates with their values and beliefs.
3. Socially Conscious Activewear - Growing trend of consumers seeking athleisure apparel that represents their social and political values, presenting an opportunity for brands to create purpose-driven activewear lines.
Industry Implications
1. Apparel - Apparel companies can capitalize on the popularity of limited edition jerseys by creating positive-focused merchandise that resonates with consumers.
2. Sports Merchandise - Opportunity for sports merchandise companies to collaborate with celebrity athletes and create exclusive products that align with consumers' desire for authentic and socially impactful merchandise.
3. Athleisure - Athleisure brands can tap into the demand for socially conscious activewear by creating collections that promote positive values and connect with consumers on a deeper level.