Those who love Nutella have no problem going out of their way to get a taste of the nutty chocolate spread, but this summer with the Nutella Truck Tour, the brand is making it easier for consumers to get a taste of the product.
For the tour, celebrity chef Stefano Faita of 'In the Kitchen with Stefano Faita' whipped up five recipes that feature Nutella as a staple breakfast ingredient. The truck gives people a chance to sample a Belgian waffle or fruit skewer made with Nutella. There's also the opportunity to get a custom jar label created, plus win a number of themed prizes.
In Canada, the truck tour will be making stops at popular locations like the Toronto Zoo, plus major cities like Quebec City, Edmonton and Montreal.
Touring Hazelnut Trucks
The Nutella Truck Tour Serves the Nutty Chocolate Spread for Breakfast
Trend Themes
1. Nutella Truck Tour - The Nutella Truck Tour is a trend that brings the brand directly to consumers, making it easier for them to sample and experience the product.
2. Breakfast with Nutella - Using Nutella as a staple breakfast ingredient is a trend that allows consumers to enjoy the nutty chocolate spread in a variety of delicious ways.
3. Customized Nutella Experience - The opportunity to create custom jar labels and win themed prizes is a trend that enhances the consumer experience with Nutella and adds a personal touch.
Industry Implications
1. Food and Beverage - The Nutella Truck Tour trend provides opportunities for food and beverage companies to create mobile experiences and directly connect with consumers at popular locations.
2. Marketing and Events - The Breakfast with Nutella trend opens up opportunities for marketing and events companies to create innovative campaigns and promotions centered around using Nutella as a breakfast ingredient.
3. Personalized Merchandise - The Customized Nutella Experience trend presents opportunities for companies in the personalized merchandise industry to offer customized labels and themed prizes that enhance the consumer's connection with the brand.