After finding that many energy products are unable to genuinely improve one's ability to focus, a team of trained neuroscientists from UCLA set out to create something more useful—as a result, TruBrain products were born.
These drinks promise to fuel the thinking process, concentration and focus with active nootropics like Oxiracetam, Citicoline, Caffeine and L-Theanine. While these can be found in a cup of coffee or tea, this formula achieves a balance that is both energizing and relaxing, so drinkers are not left with the side effects of most other energy drinks.
The formula also includes a number of nutrients that are said to improve mood and vigilance, while also reducing stress. These vegan, GMO and all-natural energy drinks are made only with flavoring and sweeteners from monk fruit, mangosteen, cactus, cane sugar and agave.
Brain-Boosting Energy Drinks
The Neuroscientist-Created TruBrain Drinks Use Active Nootropics
Trend Themes
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Brain-boosting Energy Drinks — Opportunity for the development of energy drinks that enhance cognitive function and focus using active nootropics.
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Nootropic-based Formulas — Opportunity for the creation of products that combine active nootropics with other nutrients to improve mood, vigilance, and reduce stress.
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Natural and Vegan Energy Drinks — Opportunity for the production of all-natural and vegan energy drinks that use flavoring and sweeteners from plant-based sources.
Industry Implications
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Beverage Industry — Opportunity for the beverage industry to innovate by incorporating active nootropics into energy drinks with improved cognitive benefits.
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Nutritional Supplements Industry — Opportunity for the nutritional supplements industry to develop products that combine active nootropics with other beneficial nutrients for cognitive enhancement.
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Alternative Health and Wellness Industry — Opportunity for the alternative health and wellness industry to introduce natural and vegan energy drinks that promote cognitive function and stress reduction.