The changing marketplace is seeing many consumers seek out fresh products that boast a more natural ingredient list, so Tropicana juices has responded with a new lineup of options to choose from.
The new juices includes the Tropicana Kids line and Tropicana Coco Blends, which speak to parents as options that are ideal for young ones and suitable for their mature taste preferences, respectively.
The Tropicana Kids ling includes USDA Organic flavors including 'Mixed Berry,' 'Fruit Punch' and 'Watermelon that are 45% juice with the remainder consisting of filtered water. The Tropicana Coco Blends are crafted with coconut water and come in two flavor varieties including 'Pineapple with Coconut Water' and 'Peach Passion Fruit with Coconut Water.'
The new Tropicana juices are set to start hitting store shelves now throughout the first quarter of 2018.
Mainstream Organic Juice Products
These New Tropicana Juices will Launch in the US
Trend Themes
1. Organic Juice Products - The rise in demand for natural ingredients creates opportunities for organic juice products to disrupt the market.
2. Healthier Kids Beverages - The Tropicana Kids line taps into the trend of parents seeking healthier options for their children, offering a disruptive innovation opportunity in the kids' beverage industry.
3. Coconut Water Blends - The introduction of Tropicana Coco Blends showcases the popularity of coconut water and presents a disruptive innovation opportunity in the beverage industry by offering unique flavor combinations.
Industry Implications
1. Beverage - The beverage industry can leverage the demand for fresh and natural products by offering organic juices and coconut water blends.
2. Children's Products - The Tropicana Kids line meets the growing consumer need for healthier options for children, creating disruptive innovation opportunities in the children's products industry.
3. Retail - Retailers can capitalize on the demand for organic juices and healthier beverage options by stocking the new Tropicana juices on their store shelves.