The Tropicana+ juice range has been launched by PepsiCo in the UK as a lineup of refreshments that target the increasing number of consumers looking to boost their health and wellness in a functional way. The drinks come in four flavor options including Vitamin Victory, Viva Vitality, Power Punch and Berry Boost, which are all targeted towards helping with specific consumer needs. Each of the drinks are also packaged in bottles that are made with 50% recycled plastic.
Marketing Director - Juices at PepsiCo Steven Hind spoke on the new Tropicana+ juice range saying, "Shoppers are looking for juices that contain added benefits, which is why the functional juice segment is currently performing exceptionally well at +25% growth (Nielsen). Each of the new Tropicana + flavors contain ingredients that provide clear functional benefits including vitamins and magnesium across the range. Having conducted extensive consumer research, we’re confident that the relaunch of our functional juice range will support this consumer demand, with clear communication on-pack and disruptive stand-out on shelf."
Wellness-Boosting Juice Ranges
The Tropicana+ Juice Range Includes Four Flavor Options
Trend Themes
1. Functional Juice Segment - Disruptive innovation opportunity for companies to create juices with added benefits targeting specific consumer needs.
2. Health and Wellness Drinks - Disruptive innovation opportunity for the beverage industry to develop refreshing drinks that promote health and wellness in a functional way.
3. Sustainable Packaging Solutions - Disruptive innovation opportunity for packaging companies to create eco-friendly bottles made with recycled plastic.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity for the beverage industry to tap into the growing demand for functional drinks that provide clear health benefits.
2. Juice Industry - Disruptive innovation opportunity for juice companies to launch juice ranges targeting specific consumer needs with functional ingredients.
3. Packaging Industry - Disruptive innovation opportunity for packaging companies to develop sustainable packaging solutions using recycled plastic.