Homesick is launching two new tropical vacation-themed candles as part of the brand's Tropical Escapes Collection. The fragrances will be available as of June 28, 2021. After a year of at-home vacations and nature documentary-watching, Homesick is celebrating the art of vacation and the end of the pandemic with its new collection.
The brand encourages its customers to indulge in wanderlust and explore Mother Nature's beauty by stimulating the senses. The Tropical Escapes Collection includes three scents. First, the Great Barrier Reef scented candle boasts sea salt and ocean air, with notes of sea moss, driftwood, amber, and eucalyptus. The second fragrance in the collection is the Galapagos Islands candle. It carries hints of moss, prickly pear, and cedar mixed with volcanic ash. Finally, The Bahamas Candle is a limited edition.
Vacation-Evoking Candle Scents
Homesick's Tropical Escapes Collection Boasts New Fragrances
Trend Themes
1. Tropical Escapes Collection - Launching fragrances inspired by tropical vacations presents an opportunity to capitalize on the growing trend of bringing travel experiences into the home.
2. Scent-stimulated Wanderlust - By encouraging customers to indulge in wanderlust and explore through the senses, there is an opportunity to disrupt traditional travel experiences and tap into the growing market of experiential consumption.
3. Limited Edition Candles - Creating limited edition scents presents an opportunity to drive demand through scarcity and exclusivity while also encouraging customers to explore more of the brand's offerings.
Industry Implications
1. Home Fragrance - The home fragrance industry can capitalize on the trend of creating travel-inspired scents that tap into customers' desire for experiences.
2. Travel and Tourism - The travel and tourism industry presents an opportunity to innovate by bringing travel experiences into the home through scent and sensory stimulation.
3. Experiential Retail - The experiential retail industry can explore new ways to engage customers by incorporating scent and stimulating the senses to create immersive experiences and drive sales.