As craft beer shos itself to be a significant force in the beer market, craft brewers are delving into varying beer styles such as sour and tart ales to appeal to a broader consumer base.
A notable example is from Cascade Brewing ("a pioneer of the sour beer renaissance") that recently expanded its portfolio with the introduction of the Gose-Style Ale 'Tropical Grasslands.' This is the brand's first sour beer in a can and boasts a crisp yet complex flavor profile that is perfect for both season and novice sour beer drinkers.
The Tropical Grasslands ale offers fresh flavors and soft acidity. Brewed in in oak barrels for up to 10 months, the Gose-style ale is infused with fresh lemongrass, orange zest, ground coriander, and Oregan Coasts seat salt. It features a 5 per cent ABV and is available in single 12-ounce cans.
Lemongrass-Infused Sour Ales
Cascade Brewing Unveiled the Gose-Style Ale 'Tropical Grasslands'
Trend Themes
1. Sour Beer Renaissance - The growing popularity of sour and tart ales opens up opportunities for craft brewers to diversify their beer styles and gain a broader consumer base.
2. Infused Brews - The success of Cascade Brewing's lemongrass-infused sour ale showcases the demand for innovative flavors and ingredients in the craft beer industry.
3. Canned Craft Beer - Cascade Brewing's introduction of their first sour beer in a can illustrates the potential for craft brewers to reach wider audiences and expand their distribution channels.
Industry Implications
1. Craft Beer - The craft beer industry has potential to disrupt the traditional beer market by appealing to consumers with unique flavors and styles.
2. Beverage - The beverage industry may see an increase in demand for sour and tart ales, as well as a trend towards incorporating unique and unconventional ingredients into their products.
3. Packaging - As more craft brewers venture into canning their beers, there may be opportunities for disruption and innovation in the packaging industry to cater to their unique needs and requirements.