The Waterloo Tropical Fruit sparkling water has been created in collaboration with Chef Curtis Stone as a summertime refreshment perfect for quenching thirst this season. The sparkling water boasts a range of layered flavors including blood orange for sweetness, pineapple for freshness and juicy mango to deliver a more nuanced take on the classic tropical notes. The refreshment is perfect for being enjoyed right from the can or as part of a cocktail or mocktail recipe.
The Waterloo Tropical Fruit sparkling water is being launched at Walmart, Sprouts, Kroger, Target and more for the summer, and maintains a free-from recipe that's Non-GMO Project Verified made with purified carbonated water. The drink is also free from calories, sweeteners and sugars.
Picnic-Themed Sparkling Waters
Waterloo Tropical Fruit Sparkling Water is Only Here for the Summer
Trend Themes
1. Picnic-themed Beverages - The collaboration between Waterloo and Curtis Stone presents an opportunity for food and beverage companies to create refreshments that cater to summertime picnics and outdoor events.
2. Layered Flavors - The use of multiple flavors in a beverage, like the blood orange, pineapple, and mango in Waterloo Tropical Fruit sparkling water, presents an opportunity for flavor innovation.
3. Free-from Beverages - The trend towards non-GMO, calorie-free, sweetener-free, and sugar-free drinks is an opportunity for companies to create healthier beverage options for consumers.
Industry Implications
1. Beverage Industry - The Waterloo Tropical Fruit sparkling water presents an opportunity for the beverage industry to innovate by creating drinks that cater to summertime refreshment trends.
2. Retail Industry - The launch of Waterloo Tropical Fruit sparkling water at Walmart, Sprouts, Kroger, Target and more presents an opportunity for the retail industry to capitalize on the non-alcoholic beverage trend by incorporating similar products into their offerings.
3. Hospitality Industry - The pursuit of healthier beverage options presents an opportunity for the hospitality industry to innovate by creating healthier mixed drinks and mocktails for consumers who are seeking healthier options.