Driscoll's range of premium, high-flavor strawberries is now expanding to include Tropical Bliss Strawberries, which bring forth the flavor notes of tropical punch, pineapple and passionfruit. The all-new Tropical Bliss berries join the existing Rosé Berries and Sweetest Batch.
The newest premium strawberries from Driscoll's are naturally white and yellow in color, and they're described as being intensely sweet with a refreshing finish.
Driscoll's Berry Patch Sensory Wheels are the first of their kind in the berry industry and they are dedicated to "[capturing] the full sensory spectrum of tasting any of Driscoll's berry," which includes not just strawberries but also blueberries, raspberries and blackberries. With this resource, people can identify the varying dimensions in all sorts of berries, ranging from crunchy and firm textures to mouthfeel, taste and aroma.
Punch-Flavored Strawberries
Driscoll's Tropical Bliss Berries are Intensely Sweet & Refreshing
Trend Themes
1. Premium Flavor Berries - Expanding range of premium, high-flavor strawberries with tropical punch, pineapple and passionfruit flavors offers the opportunity for disruptive innovations in creating unique, high-quality fruit varieties.
2. Sensory Analysis Tools - Driscoll's Berry Patch Sensory Wheels and similar tools that capture the full sensory spectrum of tasting fruit can offer opportunities for innovation in fruit breeding, research, and marketing.
3. Colorful Fruits - The naturally white and yellow-colored Tropical Bliss Berries highlight the potential for colorful, attractive fruit varieties that offer new taste experiences and marketing opportunities.
Industry Implications
1. Fruit Production - The fruit production industry can use sensory analysis tools and innovative breeding techniques to develop high-quality, flavorful fruit varieties that offer unique taste experiences.
2. Food and Beverage - The food and beverage industry can leverage the popularity of premium, flavorful fruit to create new products and flavor profiles that appeal to consumers.
3. Marketing and Branding - Marketers and branding experts can use sensory analysis tools and innovative fruit varieties to create compelling branding stories and marketing campaigns that resonate with customers.