This Trolli campaign is being rolled out for National Pet Day to help get the word out about pet adoption and contribute to the real world adoption of loving pets. The campaign encourages consumers to visit AdoptSourDuoCrawlers.com where they can submit an application to 'adopt' some candy of their own, which will be approved and sent out via a personalized shipment. The initiative supports The Petfinder Foundation to help contribute positively to the real adoption of hundreds of pets across the country during the campaign.
Executive Director of The Petfinder Foundation Toni Morgan commented on the partnership and Trolli campaign saying, "While dogs and cats make for wonderful companions, there are plenty of other animals that fly, waddle, or swim looking to be adopted, which most people don’t realize. Designing the Trolli Dynamic Duo to bring awareness to less conventional adoptable pets and help offset costs of adopting hundreds of them will make a notable difference."
Adoption Support Candy Campaigns
This Trolli Campaign Supports The Petfinder Foundation
Trend Themes
1. Pet Adoption Awareness Campaigns - Brands can partner with animal welfare organizations to promote pet adoption through creative campaigns that also drive brand engagement.
2. Personalized Direct-to-consumer Advertising - Companies can leverage the power of personalized direct-to-consumer advertising to increase engagement and drive sales while also supporting a cause or charity.
3. Non-traditional Pet Adoption Programs - Animal welfare organizations can create non-traditional pet adoption programs that help people discover uncommon pets who also need a loving home.
Industry Implications
1. Candy Industry - Candy brands can create campaigns that incorporate a social cause or charity, leading to increased brand loyalty and sales.
2. Animal Welfare Industry - Animal welfare organizations and advocacy groups can partner with brands to promote pet adoption and animal welfare through creative campaigns.
3. Direct-to-consumer Industry - Direct-to-consumer brands can leverage personalized advertising to boost engagement and sales while supporting a social cause or charity.